Applied crisis communication and crisis management :
Coombs, W. Timothy
Applied crisis communication and crisis management : cases and exercises / W Timothy Coombs. - Thousand Oaks, CA : SAGE Publications, Inc., [2014] - 245 p. ; 26 cm.
A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.
Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
9781452217802
Crisis management.
Business communication.
Management.
HD49 / .C66 2014
Applied crisis communication and crisis management : cases and exercises / W Timothy Coombs. - Thousand Oaks, CA : SAGE Publications, Inc., [2014] - 245 p. ; 26 cm.
A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.
Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
9781452217802
Crisis management.
Business communication.
Management.
HD49 / .C66 2014