Harvard business review
Harvard business review
HBR
- Boston [etc.] Graduate School of Business Administration, Harvard University. 2010.
- 144 p. : ill. : 28cm.
- 12 times a year, 2002-
- Quarterly, 1922-47 Bimonthly, 1948-2000 11 times a year, 2001
- v. 1- Oct. 1922-
- Social media and the new rules of branding Vol. 88 no. 12 .
Contents:
Spotlight on Social media and the new rules of branding.
Branding in the digital age: you're spending your money in all the places;
Reputation warfare;
Why you need a new-media "ringmaster";
The one thing you must get right when building a brand.
THE BIG IDEA:
The case for professional boards.
Robert S. McNamara and the evolution of modern management;
China vs the world: whose technology is it?;
What's the hard return on employee wellness program?"
How I did it: best buy's CEO on learning to love social media;
The globe: let emerging market customers be your teachers.
IDEA WATCH:
Why you aren't buying Venezuelan chocolate;
Defend your research: I can make your brain look like mine;
Vision statement: Do you really know who your best salespeople are?
EXPERIENCE:
Managing yourself: What brain science tells us about how to excel.
Crucible: Battling back from betrayal.
Case Study: How should the C-Suite have a "green" seat?
Access limited to subscribers.
Supplements accompany some numbers. Annual index published <2004-> as an annual supplement with title: Reader's guide.
0017-8012 = Harvard business review = Harvard business review Harvard bus. rev.
H02440000 DNLM 009199216 Uk
Business--Periodicals.
Economic history--Periodicals.
Commerce--Periodicals.
Economics--Periodicals.
Affaires--Périodiques.
Histoire économique--Périodiques.
Bedrijven.
Electronic journals.
HF5001 / .H3
330.9/04
W1 / HA63E
Contents:
Spotlight on Social media and the new rules of branding.
Branding in the digital age: you're spending your money in all the places;
Reputation warfare;
Why you need a new-media "ringmaster";
The one thing you must get right when building a brand.
THE BIG IDEA:
The case for professional boards.
Robert S. McNamara and the evolution of modern management;
China vs the world: whose technology is it?;
What's the hard return on employee wellness program?"
How I did it: best buy's CEO on learning to love social media;
The globe: let emerging market customers be your teachers.
IDEA WATCH:
Why you aren't buying Venezuelan chocolate;
Defend your research: I can make your brain look like mine;
Vision statement: Do you really know who your best salespeople are?
EXPERIENCE:
Managing yourself: What brain science tells us about how to excel.
Crucible: Battling back from betrayal.
Case Study: How should the C-Suite have a "green" seat?
Access limited to subscribers.
Supplements accompany some numbers. Annual index published <2004-> as an annual supplement with title: Reader's guide.
0017-8012 = Harvard business review = Harvard business review Harvard bus. rev.
H02440000 DNLM 009199216 Uk
Business--Periodicals.
Economic history--Periodicals.
Commerce--Periodicals.
Economics--Periodicals.
Affaires--Périodiques.
Histoire économique--Périodiques.
Bedrijven.
Electronic journals.
HF5001 / .H3
330.9/04
W1 / HA63E