The complete e-commerce book :

Reynolds, Janice

The complete e-commerce book : design, build & maintain a successful Web-based business / Janice Reynolds. - 2nd ed. - San Francisco : CMP Books, c2004. - v, 374 p. : ill. ; 23 cm.

Includes index

The E-commerce phenomenon --
Designing your website --
The devil is in the details --
Server hardware --
Redundancy --
Connectivity --
Security --
Infrastructure software --
E-commerce solutions --
Adjunct software --
Quality assurance --
Website maintenance and management --
Consultants and vendors --
Web-hosting services --
Search engines and directories --
Marketing your website --
Customer service --
Logistics and order fulfillment --
Final thoughts.

Offers information on how to design, build and maintain a successful web-based business.

9781578203123


Electronic commerce.
Business enterprises--Computer networks.
Internet marketing.

HF5548.32 / .R49 2004