Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 9th Ed. - London : McGraw-Hill Education, c2020 - xxx, 831 pages : illustrations (some colour), 26cm.

Includes bibliographic references and index

9781526847232


Marketing--Europe--Case studies
Business & Management.
Sales & marketing.
Stationery items.

HF5415 / .J633 2020