Principles and practice of marketing /
Jobber, David
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 9th Ed. - London : McGraw-Hill Education, c2020 - xxx, 831 pages : illustrations (some colour), 26cm.
Includes bibliographic references and index
9781526847232
Marketing--Europe--Case studies
Business & Management.
Sales & marketing.
Stationery items.
HF5415 / .J633 2020
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 9th Ed. - London : McGraw-Hill Education, c2020 - xxx, 831 pages : illustrations (some colour), 26cm.
Includes bibliographic references and index
9781526847232
Marketing--Europe--Case studies
Business & Management.
Sales & marketing.
Stationery items.
HF5415 / .J633 2020