E-commerce :

Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 8th ed. - Boston : Pearson, c2012. - xxxviii, 813 p. : ill. ; 27 cm.

Includes bibliographical references (p. R-15) and index.

9780273761297 (pbk.) 0273761293 (pbk.)

2011292760


Electronic commerce.
Internet marketing.
Information technology.

HF5548.32 / .L38 2012

658.8/72