Electronic commerce 2012 :
Turban, Efraim
Electronic commerce 2012 : a managerial and social networks perspective. / Efraim Turban et al... - 7th ed. - Boston : Pearson, 2012. - 791 p. : col. ill. : 28 cm.
Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects
Global edition
9780273761341 027376134X
Business enterprises--Computer networks
Electronic commerce
Electronic commerce--Management
Information technology--Management
HF5548.32 / .T86 2012
Electronic commerce 2012 : a managerial and social networks perspective. / Efraim Turban et al... - 7th ed. - Boston : Pearson, 2012. - 791 p. : col. ill. : 28 cm.
Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects
Global edition
9780273761341 027376134X
Business enterprises--Computer networks
Electronic commerce
Electronic commerce--Management
Information technology--Management
HF5548.32 / .T86 2012