Managerial economics : (Record no. 17773)

MARC details
000 -LEADER
fixed length control field 02660nam a2200301 4500
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180501175546.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170212b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285420929
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285420926
040 ## - CATALOGING SOURCE
Transcribing agency JTL
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.22
Item number .M34 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McGuigan, James R.
245 ## - TITLE STATEMENT
Title Managerial economics :
Remainder of title applications, strategy, and tactics /
Statement of responsibility, etc James R McGuigan... et al.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Stamford, CT, USA :
Name of publisher, distributor, etc CENGAGE Learning,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 676 p. :
Other physical details illustrations ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.<br/>
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface. About the Authors. PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. 6A. Foreign Exchange Risk Management. PART III: PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 7B. Production Economics of Renewable and Exhaustible Natural Resources. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, and Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendices. A. The Time Value of Money. B. Tables. C. Differential Calculus Techniques in Management . D. Check Answers to Selected End-of-Chapter Exercises. Glossary. Index. Notes. Web Appendices.
520 ## - SUMMARY, ETC.
Summary, etc By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make bette
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial economics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial economics
General subdivision Problems, exercises, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moyer, R. Charles,
Dates associated with a name 1945-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Frederick H. deB
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HD 30.22
Item part .M34 2014
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification       Judith Thomas Library Judith Thomas Library General Stacks 12/02/2017 Bought by JTL 44.94 AUA21194 2 HD 30.22 .M34 2014 AUA21194 14/07/2019 07/07/2019 44.94 12/02/2017 Books