MARC details
| 000 -LEADER |
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| fixed length control field |
02754nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AUA.1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180211134854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0803942893 (pbk.) |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
JTL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
RA440.5 |
| Item number |
.M427 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wallack, Lawrence Marshall |
| 245 ## - TITLE STATEMENT |
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| Title |
Media advocacy and public health : |
| Remainder of title |
power for prevention / |
| Statement of responsibility, etc |
Lawrence Wallack ... [et al.] ; foreword by Michael Pertschuk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Newbury Park : |
| Name of publisher, distributor, etc |
Sage Publications, |
| Date of publication, distribution, etc |
c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 226 p. ; |
| Dimensions |
4 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 210-217) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Foreword / Michael Pertschuk --<br/>Public Health and Media Advocacy --<br/>Public Health Stories --<br/>The Advocacy Connection --<br/>Defining Advocacy --<br/>Doing Advocacy --<br/>The Media Connection --<br/>What Is News? --<br/>Agenda Setting --<br/>Framing --<br/>Understanding Media Advocacy --<br/>Conclusion: Advancing the Policy --<br/>Thinking Media Advocacy --<br/>Access Points --<br/>Strategies --<br/>Framing Tactics --<br/>Doing Media Advocacy --<br/>Planning for Media Advocacy --<br/>Surgeon General Koop, Drinking and Driving, and San Francisco --<br/>Media Advocacy Case Studies --<br/>Lydia's Decision: New Mexico Youth Battle Beer Billboards --<br/>When Children Shoot Children, the Media Pay Attention --<br/>Philadelphia Puts Uptown Out of Town --<br/>Spuds McKenzie to Shamu the Whale: "This Bud's for You" --<br/>MADD Fixes the "Flaw in the Law" --<br/>Nicotina Meets Philip Morris: The Battle of the Symbols --<br/>Halt the Malt: Framing a Story Worth Telling --<br/>The Ryan White CARE Act. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media in health education. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Health promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Health education |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Dorfman, Lori |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Jernigan, David |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Themba, Makani |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Classification part |
RA 440.5 |
| Item part |
.M427 1993 |