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Health communication : from theory to practice / Renata Schiavo.

By: Material type: TextTextPublication details: San Francisco : Jossey-Bass, c2007.Edition: 1st edDescription: xxiv, 436 p. : ill. ; 23 cmISBN:
  • 9780787982058 (pbk.)
  • 0787982059 (pbk.)
Subject(s): DDC classification:
  • 610.1/4 22
LOC classification:
  • R 118 .S33 2007
NLM classification:
  • 2007 F-598
  • W 84.1
Other classification:
  • 44.07
Online resources:
Contents:
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks BKS R 118 .S33 2007 (Browse shelf(Opens below)) AUA001373 Available AUA001373

Includes bibliographical references (p. 379-411) and indexes.

What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.