Essentials of business research :

by Wilson, Jonathan
[ Research Collection ] Edition statement:2nd edition. Published by : SAGE, (Los Angeles : ) Physical details: xxii, 352 p. : 24 cm. ISBN:9781446257333 (pbk); 9781446257326. Year: 2014 Item type: Research Collection List(s) this item appears in: Research and statstics
Current location Collection Call number Vol info Status Date due Barcode
Judith Thomas Library
Judith Thomas Library Research Section
Books HD 30.4 .W557 2014 (Browse shelf) AUA017501 Available AUA017501

Previous edition: 2010.
Includes Internet access.

Includes bibliographical references and index.

An introduction to business research --
Developing a research topic --
Conducting a literature review --
Addressing ethical issues --
Establishing a research design --
Primary data collection --
Using secondary data --
Sampling --
Analyzing quantitative data --
Analyzing qualitative data --
Writing up and presenting your research.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.