Influence : the psychology of persuasion / Robert B. Cialdini.
Material type: TextPublication details: New York : Collins, 2007.Edition: rev. edDescription: xiv, 320 p. : illustrations, portraits ; 21 cmISBN:- 9780061241895
- 006124189X
- Psychology of persuasion
- BF774 .C53 2007
Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | BF 774 .C53 2007 (Browse shelf(Opens below)) | AUA017878 | Available | AUA017878 |
1st Collins business essentials ed.
Includes bibliographical references (p. [293]-309) and index.
Weapons of influence --
Reciprocation: the old give and take, and take --
Commitment and consistency: hobgoblins of the mind --
Social proof: truths are us --
Liking: the friendly thief --
Authority: directed deference --
Scarcity: the rule of the few --
Instant influence: primitive consent for an automatic age.