Economics for managers / James R McGuigan; R Charles Moyer; Frederick H deB Harris.
Material type: TextPublication details: Mason, Ohio : South-Western Cengage Learning, c2011.Edition: 12th edDescription: 1 volume (various pagings) : illustrations (some color) ; 26 cmISBN:- 9780538470384
- 0538470380
- HB171.5 .M34 2011
Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HB 171.5 .M34 2011 (Browse shelf(Opens below)) | AUA21201 | Available | AUA21201 | ||
Judith Thomas Library General Stacks | BKS | HB 171.5 .M34 2011 (Browse shelf(Opens below)) | AUA25565 | 2 | Available | AUA25565 | |
Judith Thomas Library General Stacks | BKS | HB 171.5 .M34 2011 (Browse shelf(Opens below)) | AUA25566 | 3 | Available | AUA25566 |
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Previous edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008.
"International edition"--Cover.
pt. 1. Introduction. Introduction and goals of the firm --
Fundamental economic concepts --
pt. 2. Demand and forecasting. Demand analysis --
Estimating demand --
Problems in applying the linear regression model --
Business and economic forecasting --
Managing in the global economy --
Foreign exchange risk management --
pt. 3. Production and cost. Production economics --
Maximization of production output subject to a cost constraint --
Production economics of renewable and exhaustible natural resources --
Cost analysis --
Long-run costs with a Cobb-Douglas production function --
Applications of cost theory --
pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition --
Price and output determination : monopoly and dominant firms --
Price and output determination : oligopoly --
Best-practice tactics : game theory --
Entry deterrence and accommodation games --
Pricing techniques and analysis --
pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form --
Auction design and information economics --
Government regulation --
Long-term investment analysis.
Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.