Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN:- 9780073529905 (alk. paper)
- 0073529907 (alk. paper)
- 658.8 22
- HF 5415 .D92 2009
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Includes bibliographical references (p. 653-661) and index.