Strategic management concepts : a competitive advantage approach / Fred R. David.
Material type: TextPublication details: Boston : Pearson, c2013.Edition: 14th edDescription: xiv, 386 p. : col. ill. ; 28 cmISBN:- 9780132664233
- 0132664232
- 658.4/012 23
- HD 30.28 .D385 2013
Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HD 30.28 .D385 2013 (Browse shelf(Opens below)) | AUA012535 | 1 | Available | AUA012535 | |
Judith Thomas Library General Stacks | BKS | HD 30.28 .D385 2013 (Browse shelf(Opens below)) | AUA012536 | 2 | Available | AUA012536 | |
Judith Thomas Library General Stacks | BKS | HD 30.28 .D385 2013 (Browse shelf(Opens below)) | AUA012537 | 3 | Available | AUA012537 |
Previously published under title: Strategic management.
Includes indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.