Amazon cover image
Image from Amazon.com

Strategic management concepts : a competitive advantage approach / Fred R. David.

By: Material type: TextTextPublication details: Boston : Pearson, c2013.Edition: 14th edDescription: xiv, 386 p. : col. ill. ; 28 cmISBN:
  • 9780132664233
  • 0132664232
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD 30.28 .D385 2013
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
Item type: Books
Holdings
Current library Collection Call number Vol info Copy number Status Date due Barcode
Judith Thomas Library General Stacks BKS HD 30.28 .D385 2013 (Browse shelf(Opens below)) AUA012535 1 Available AUA012535
Judith Thomas Library General Stacks BKS HD 30.28 .D385 2013 (Browse shelf(Opens below)) AUA012536 2 Available AUA012536
Judith Thomas Library General Stacks BKS HD 30.28 .D385 2013 (Browse shelf(Opens below)) AUA012537 3 Available AUA012537

Previously published under title: Strategic management.

Includes indexes.

Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.