TY  - BOOK
AU  -  Wilson, Jonathan
TI  -  Essentials of business research : : a guide to doing your research project 
SN  - 9781446257333 (pbk)
AV  - HD30.4 .W557 2014
PY  - 2014///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Business
KW  - Research
KW  - Methodology
KW  - Dissertations, Academic
KW  - Betriebswirtschaftslehre
N1  - Previous edition: 2010.
Includes Internet access; Includes bibliographical references and index; 	An introduction to business research --
Developing a research topic --
Conducting a literature review --
Addressing ethical issues --
Establishing a research design --
Primary data collection --
Using secondary data --
Sampling --
Analyzing quantitative data --
Analyzing qualitative data --
Writing up and presenting your research
N2  - Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project
ER  -