TY  - BOOK
AU  - Turban, Efraim
TI  - Electronic commerce 2012: a managerial and social networks perspective. 
SN  - 9780273761341
AV  - HF5548.32 .T86 2012
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Business enterprises
KW  - Computer networks
KW  - Electronic commerce
KW  - Management
KW  - Information technology
N1  - Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects; Global edition
ER  -