TY  - SER
AU  - Adi Ignatius
TI  - Harvard business review
SN  - 0017-8012
AV  - HF5001 .H3
U1  - 330.9/04 
PY  - 2015///
CY  - Boston [etc.]
PB  - Graduate School of Business Administration, Harvard University.
KW  - Business
KW  - Periodicals
KW  - Economic history
KW  - Commerce
KW  - Economics
KW  - Affaires
KW  - Périodiques
KW  - Histoire économique
KW  - Bedrijven
KW  - gtt
KW  - Electronic journals
N1  - Contents:
Spotlights on where strategy stumbles:
Culture: Why strategy execution unravels-and what to do about it;
Strategy: Red ocean traps;
Professional Services: When senior managers won't collaborate;
The big idea: Reaching the rich world's poorest consumers;
Managing organizations: leadership summits that work;
Governance: Corporate governance 2.0;
Sales: Making consumer sale;

Idea Watch: 
Consumer Psychology: The Science of sensory marketing;
Defending your research: Putting yourself in the customer's shoes doesn't work;
How we did it;

Experience:
Managing yourself: Bridging psychological distance;
Case study: Can one business unit have two revenue models?;
Synthesis: Technology doesn't always beat labor;
Life's work: Goldie Hawn.
; Access limited to subscribers; Supplements accompany some numbers; Annual index published <2004-> as an annual supplement with title: Reader's guide; Also available in print
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4813595.001
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4813595.002
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4813595.003
ER  -