TY  - BOOK
AU  -  Kim, W. Chan 
AU  - Mauborgne, Renée
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
AV  - HF5415.153 .K53 2005
PY  - 2005///
CY  - Boston, Mass. : 
PB  - Harvard Business School Press, 
KW  - New products.
KW  - Market segmentation
N1  - 	Preface --
Acknowledgments --
pt. 1. Blue ocean strategy --
1. Creating blue oceans --
2. Analytical tools and frameworks --
pt. 2. Formulating blue ocean strategy --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
pt. 3. Executing blue ocean strategy --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. The sustainability and renewal of blue ocean strategy --
Appendix A --
Appendix B --
Appendix C --
Notes --
Bibliography --
Index --
About the authors
ER  -