Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University.
Material type: TextPublication details: New Jersey: Pearson, c2017Edition: 7th editionDescription: xviii, 478 pages : illlustrations ; 24 cmISBN:- 9780134219929 (pbk)
- 0134219929 (pbk)
- 613.0973 23
- RA427.8 .M39 2017
- WA 590
Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | RA 427.8 .M39 2017 (Browse shelf(Opens below)) | AUA26184 | Available | AUA26184 |
Includes bibliographical references (pages 443-458) and indexes.
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.