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Masters of enterprise : how the titans of American business shaped the U.S. economy / W.H W Brands; Recorded Books, Inc. Sound Recording.

Material type: TextTextSeries: Portable professor. Economics.Publication details: [New York, N.Y.] : Barnes & Noble Audio, c & 2004.Description: 7 audio discs : digital ; 4 3/4 in. + 1 course guide (80 pages : illustrations ; 23 cm)ISBN:
  • 0760753652
Other title:
  • How the titans of American business shaped the U.S. economy
Subject(s): LOC classification:
  • HC102.5.A2
Contents:
Course lectures: 1. The business of America -- 2. John Jacob Astor: from furs to real estate -- 3. Cyrus McCormick and the business of agriculture -- 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- 6. J.P. Morgan: the triumph of the money man -- 7. Henry Ford and Alfred P. Sloan: capturing the dream -- 8. Walt Disney: the business of fantasy -- 9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating -- 11. Sam Walton: will the real Uncle Sam please stand up? -- 12. Mary Kay Ash: what do women want? -- 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- 14. The past and future of American business.
Summary: A series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates.
Item type: Audiovisual Item
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library Audio-Visuals Audio-Visual LMO21 (Browse shelf(Opens below)) AV329 Available

In container (24 x 16 x 5 cm.).
Includes 1 additional sound disc entitled "Excerpts from select titles in the series."
"Lecture content c2004 by Kermit L. Hall. p2004 by Recorded Books, LLC. This edition 2004 by Barnes & Noble Publishing."--Sound disc surface.

Course lectures: 1. The business of America --
2. John Jacob Astor: from furs to real estate --
3. Cyrus McCormick and the business of agriculture --
4. Cornelius Vanderbilt and Jay Gould: speculating on America --
5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency --
6. J.P. Morgan: the triumph of the money man --
7. Henry Ford and Alfred P. Sloan: capturing the dream --
8. Walt Disney: the business of fantasy --
9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating --
11. Sam Walton: will the real Uncle Sam please stand up? --
12. Mary Kay Ash: what do women want? --
13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside --
14. The past and future of American business.

A series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates.