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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 9781591396192
Subject(s): LOC classification:
  • HF5415.153 .K53 2005
Contents:
Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors.
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks BKS HF 5415.153 .K53 2005 (Browse shelf(Opens below)) AUA22170 Available AUA22170

Preface --
Acknowledgments --
pt. 1. Blue ocean strategy --
1. Creating blue oceans --
2. Analytical tools and frameworks --
pt. 2. Formulating blue ocean strategy --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
pt. 3. Executing blue ocean strategy --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. The sustainability and renewal of blue ocean strategy --
Appendix A --
Appendix B --
Appendix C --
Notes --
Bibliography --
Index --
About the authors.