What Americans really want . . . really : the truth about our hopes, dreams, and fears / Frank I. Luntz.
Material type: TextPublication details: New York : Hyperion, c2009.Edition: 1st edDescription: xxxiv, 302 p. ; 25 cmISBN:- 9781401322816
- 306.30973/090511 22
- HM1206 .L87 2009
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library Delbert W. Baker Special Leadership Collection | DWB Special Leadership Collection | HM 1206 .L87 2009 (Browse shelf(Opens below)) | AUA20139 | Available | AUA20139 |
Includes bibliographical references (p. [291]-293) and index.
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.