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1. Books
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for loan: Judith Thomas Library (5)Call number: HF 5415.3 .P468 2008, ...
2. Books
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online access:
Availability: Items available for loan: Judith Thomas Library (4)Call number: HF 5415.13 .P387 2009, ...
3. Books
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: Eleventh ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Other title:
  • Marketing management
Online access:
Availability: Items available for loan: Judith Thomas Library (4)Call number: HF 5415.13 .P388 2008, ...
4. Books
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2011
Online access:
Availability: Items available for loan: Judith Thomas Library (2)Call number: HF 5415.13 .P387 2011, ...
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