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Applied crisis communication and crisis management : cases and exercises / W Timothy Coombs.

By: Material type: TextTextPublication details: Thousand Oaks, CA : SAGE Publications, Inc., [2014]Description: 245 p. ; 26 cmISBN:
  • 9781452217802
Subject(s): LOC classification:
  • HD49 .C66 2014
Contents:
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
Summary: Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks BKS HD 49 .C66 2014 (Browse shelf(Opens below)) AUA21203 Available AUA21203

A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.

Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.