Applied crisis communication and crisis management : cases and exercises / W Timothy Coombs.
Material type: TextPublication details: Thousand Oaks, CA : SAGE Publications, Inc., [2014]Description: 245 p. ; 26 cmISBN:- 9781452217802
- HD49 .C66 2014
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HD 49 .C66 2014 (Browse shelf(Opens below)) | AUA21203 | Available | AUA21203 |
A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.
Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.