The power of persuasion : how we're bought and sold / Robert Levine.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003.Description: ix, 278 p. ; 25 cmISBN:- 0471266345 (cloth)
- 153.8/52 21
- BF637.P4 L48 2003
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library Delbert W. Baker Special Leadership Collection | DWB Special Leadership Collection | BF 637 .P4 L48 2003 (Browse shelf(Opens below)) | AUA20249 | Available | AUA20249 |
Includes bibliographical references (p. 245-265) and index.
The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.