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Thinking outside the box : some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace / Robert A Sevier.

By: Material type: TextTextSeries: Queen's policy studiesPublication details: Hiawatha, Iowa : Strategy Pub., c2001.Description: xi, 202 p. : ill., map ; 28 cmISBN:
  • 0971059705
Uniform titles:
  • Thinking outside the box (2015)
Subject(s): Additional physical formats: Thinking outside the box (2015)LOC classification:
  • LB2342.82 .S48 2001
Contents:
The higher education landscape -- Why it's sometimes so hard to change -- Thinking strategically -- Six audacious moves -- Understanding marketing and branding -- It's only communication if they respond.
Item type: Delbert W. Baker Special Leadership Collection
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library Delbert W. Baker Special Leadership Collection DWB Special Leadership Collection LB 2342.82 .S48 2001 (Browse shelf(Opens below)) AUA23879 Available AUA23879

"Think strategically, act audaciously, communicate aggressively"--Cover.

The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond.