Thinking outside the box : some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace / Robert A Sevier.
Material type: TextSeries: Queen's policy studiesPublication details: Hiawatha, Iowa : Strategy Pub., c2001.Description: xi, 202 p. : ill., map ; 28 cmISBN:- 0971059705
- Thinking outside the box (2015)
- LB2342.82 .S48 2001
Contents:
The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond.
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library Delbert W. Baker Special Leadership Collection | DWB Special Leadership Collection | LB 2342.82 .S48 2001 (Browse shelf(Opens below)) | AUA23879 | Available | AUA23879 |
"Think strategically, act audaciously, communicate aggressively"--Cover.
The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond.