000 01153pam a2200313 a 4500
001 1088353
003 AUA.1
005 20160705160958.0
008 920728s1993 nyua b 001 0 eng
010 _a 92027875
020 _a0070387672
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 0 0 _aHF5415.32
_b.L677 1993
082 0 0 _a658.8/34
_220
100 1 _aLoudon, David L.
_914317
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon, Albert J. Della Bitta.
250 _a4th ed.
260 _aNew Delhi :
_bTata McGraw-Hill,
_cc1993.
300 _axxiii, 788 p. :
_bill. (some col.) ;
_c26 cm.
440 0 _aMcGraw-Hill series in marketing
_914318
504 _aIncludes bibliographical references (p. 733-782) and index.
650 0 _aConsumer behavior.
_914319
650 0 _aConsumer behavior
_zUnited States
_xCase studies.
_914320
700 2 _aDella Bitta, Albert J.
_914321
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOK
_hHF 5415.32
_i.4677 1993
999 _c3964
_d3964