000 | 01153pam a2200313 a 4500 | ||
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001 | 1088353 | ||
003 | AUA.1 | ||
005 | 20160705160958.0 | ||
008 | 920728s1993 nyua b 001 0 eng | ||
010 | _a 92027875 | ||
020 | _a0070387672 | ||
040 |
_aDLC _cDLC _dDLC |
||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5415.32 _b.L677 1993 |
082 | 0 | 0 |
_a658.8/34 _220 |
100 | 1 |
_aLoudon, David L. _914317 |
|
245 | 1 | 0 |
_aConsumer behavior : _bconcepts and applications / _cDavid L. Loudon, Albert J. Della Bitta. |
250 | _a4th ed. | ||
260 |
_aNew Delhi : _bTata McGraw-Hill, _cc1993. |
||
300 |
_axxiii, 788 p. : _bill. (some col.) ; _c26 cm. |
||
440 | 0 |
_aMcGraw-Hill series in marketing _914318 |
|
504 | _aIncludes bibliographical references (p. 733-782) and index. | ||
650 | 0 |
_aConsumer behavior. _914319 |
|
650 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _914320 |
|
700 | 2 |
_aDella Bitta, Albert J. _914321 |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBOOK _hHF 5415.32 _i.4677 1993 |
||
999 |
_c3964 _d3964 |