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020 _a9780273752011 (pbk.)
020 _a0273752014 (pbk.)
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050 0 0 _aHF5548.32
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082 0 0 _a658.8/72
_222
100 1 _aChaffey, Dave,
_d1963-
_931632
245 1 0 _aE-business & e-commerce management :
_bstrategy, implementation and practice /
_cDave Chaffey.
246 3 _aE-business and e-commerce management
250 _a5th ed.
260 _aHarlow, England ;
_aNew York :
_bPearson/Financial Times Prentice Hall,
_c2011.
300 _axxxi, 733 p. :
_bcol. ill., col. map ;
_c27 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
650 0 _aElectronic commerce.
_931633
650 0 _aBusiness enterprises
_xComputer networks.
_931634
650 0 _aInternet services providers
_931635
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