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008 | 130218t xxu||||| |||| 00| 0 eng d | ||
020 | _a9780273761341 | ||
020 | _a027376134X | ||
040 | _cA1 | ||
050 |
_aHF5548.32 _b.T86 2012 |
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100 |
_aTurban, Efraim _931779 |
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245 |
_aElectronic commerce 2012 : _ba managerial and social networks perspective. / _cEfraim Turban et al... |
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250 | _a7th ed. | ||
260 |
_aBoston : _bPearson, _c2012. |
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300 |
_a791 p. : _bcol. ill. : _c28 cm. |
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500 | _aChapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects | ||
501 | _aGlobal edition | ||
650 |
_aBusiness enterprises _xComputer networks _931780 |
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650 |
_aElectronic commerce _931781 |
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650 |
_aElectronic commerce _xManagement _931782 |
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650 |
_aInformation technology _xManagement _931783 |
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942 |
_2lcc _cBOOK _hHF 5548.32 _i.T86 2012 |
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999 |
_c9177 _d9177 |
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