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Health communication : from theory to practice / Renata Schiavo.

By: Material type: TextPublication details: San Francisco : Jossey-Bass, c2007.Edition: 1st edDescription: xxiv, 436 p. : ill. ; 23 cmISBN:
  • 9780787982058 (pbk.)
  • 0787982059 (pbk.)
Subject(s): DDC classification:
  • 610.1/4 22
LOC classification:
  • R 118 .S33 2007
NLM classification:
  • 2007 F-598
  • W 84.1
Other classification:
  • 44.07
Online resources:
Contents:
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books R 118 .S33 2007 (Browse shelf(Opens below)) AUA001373 Available AUA001373

Includes bibliographical references (p. 379-411) and indexes.

What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.