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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill, c2011.Edition: 10th edDescription: xviii, 830 p. : ill. (some col.), col. map ; 26 cmISBN:
  • 9780073530055 (alk. paper)
  • 0073530050
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .P387 2011
Online resources:
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HF 5415.13 .P387 2011 (Browse shelf(Opens below)) AUA017664 Available AUA017664
Judith Thomas Library General Stacks Books HF 5415.13 .P384 2011 (Browse shelf(Opens below)) AUA21196 2 Available AUA21196

Includes bibliographical references and index.