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What Americans really want . . . really : the truth about our hopes, dreams, and fears / Frank I. Luntz.

By: Material type: TextPublication details: New York : Hyperion, c2009.Edition: 1st edDescription: xxxiv, 302 p. ; 25 cmISBN:
  • 9781401322816
Subject(s): DDC classification:
  • 306.30973/090511 22
LOC classification:
  • HM1206 .L87 2009
Summary: The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
Item type: Delbert W. Baker Special Leadership Collection
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Delbert W. Baker Special Leadership Collection DWB Special Leadership Collection HM 1206 .L87 2009 (Browse shelf(Opens below)) AUA20139 Available AUA20139

Includes bibliographical references (p. [291]-293) and index.

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.