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Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Material type:
TextPublication details: New York : Warner Books, c1997.Description: xx, 252 p. ; 20 cmISBN: - 0446520942
- 658.8 20
- HD9980.5 .B425 1997
Delbert W. Baker Special Leadership Collection
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Judith Thomas Library Delbert W. Baker Special Leadership Collection | DWB Special Leadership Collection | HD 9980.5 .B425 1997 (Browse shelf(Opens below)) | AUA20287 | Available | AUA20287 |
Includes bibliographical references (p. 246-250).