Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

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TextSeries: McGraw-Hill series in marketingPublication details: New Delhi : Tata McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:

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Books

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
		Judith Thomas Library General Stacks		Books		HF 5415.32 .L4677 1993 (Browse shelf(Opens below))		AUA004551			Available			AUA004551

Includes bibliographical references (p. 733-782) and index.