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Simmons, Annette.

The story factor : secrets of influence from the art of storytelling / Secrets of influence from the art of storytelling Subtitle from cover: Inspiration, influence, and persuasion through the art of storytelling Annette Simmons. - Rev. ed. - New York : Basic Books, 2006. - xx, 299 p. ; 21 cm.

Includes bibliographical references (p. 287-290) and index.

The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.

ISBN: 0465078079 (pbk.) 9780465078073 (pbk.)

LCCN: 2012392822

Nat. Bib. No.: GBA616688 bnb

Nat. Bib. Agency Control No.: 013386232 Uk

Subjects--Topical Terms:
Business communication.
Storytelling.

LC Class. No.: HF5718 / .S56 2006

Dewey Class. No.: 808.543024658