Drucker on marketing : lessons from the world's most influential business thinker /

Cohen, William A., 1937-

Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen. - New York : McGraw-Hill, c2013. - xxi, 265 p. ; 24 cm.

Includes Bibliographic References and Index

9780071778626 (alk. paper) 0071778624 (alk. paper)

2012016985


Drucker, Peter F. 1909-2005.


Marketing.

HF5415 / .C54248 2013

658.8