Building strong congregations :
Wrenn, Bruce.
Building strong congregations : attracting, serving, and developing your membership / Bruce Wrenn, Philip Kotler, and Norman Shawchuck. - Hagerstown, MD : Autumn House Pub., c2010. - 558 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.
9780812704907
2008049325
Church marketing.
BV 652.23 / .W74 2010
254/.5
Building strong congregations : attracting, serving, and developing your membership / Bruce Wrenn, Philip Kotler, and Norman Shawchuck. - Hagerstown, MD : Autumn House Pub., c2010. - 558 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.
9780812704907
2008049325
Church marketing.
BV 652.23 / .W74 2010
254/.5