Blue ocean strategy : (Record no. 19278)

MARC details
000 -LEADER
fixed length control field 01352nam a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180503162954.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180206b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591396192
040 ## - CATALOGING SOURCE
Transcribing agency JTL
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.153
Item number .K53 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kim, W. Chan
245 ## - TITLE STATEMENT
Title Blue ocean strategy :
Remainder of title how to create uncontested market space and make the competition irrelevant /
Statement of responsibility, etc W. Chan Kim, Renée Mauborgne.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Harvard Business School Press,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 240 p. :
Other physical details ill. ;
Dimensions 25 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface --<br/>Acknowledgments --<br/>pt. 1. Blue ocean strategy --<br/>1. Creating blue oceans --<br/>2. Analytical tools and frameworks --<br/>pt. 2. Formulating blue ocean strategy --<br/>3. Reconstruct market boundaries --<br/>4. Focus on the big picture, not the numbers --<br/>5. Reach beyond existing demand --<br/>6. Get the strategic sequence right --<br/>pt. 3. Executing blue ocean strategy --<br/>7. Overcome key organizational hurdles --<br/>8. Build execution into strategy --<br/>9. The sustainability and renewal of blue ocean strategy --<br/>Appendix A --<br/>Appendix B --<br/>Appendix C --<br/>Notes --<br/>Bibliography --<br/>Index --<br/>About the authors.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne, Renée
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HF 5415.153
Item part .K53 2005
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 06/02/2018 Bought by JTL 16.48 AUA22170 HF 5415.153 .K53 2005 AUA22170 06/02/2018 16.48 06/02/2018 Books