MARC details
| 000 -LEADER |
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| fixed length control field |
02124nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AUA.1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180222171928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780814434987 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
JTL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD53 |
| Item number |
.S495 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sherman, Andrew J. |
| 245 ## - TITLE STATEMENT |
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| Title |
Harvesting intangible assets : |
| Remainder of title |
uncover hidden revenue in your company's intellectual property / |
| Statement of responsibility, etc |
Andrew J Sherman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
AMACOM, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 270 p. : |
| Other physical details |
ill., |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The intellectual capital agrarian --<br/>Planting the seeds: fostering a culture of innovation --<br/>Irrigating the field: embracing intrapreneurship --<br/>Caring for the fruits of the harvest: intellectual asset management (IAM) --<br/>Building fences to protect your turf: developing a legal strategy --<br/>Separating the wheat from the chaff: readying crops for the market --<br/>Bringing the crops to the marketplace: an overview of strategic alternatives --<br/>Harvesting the power of intellectual capital leveraging: cooperatives, customers, channel partners, licensing, joint ventures, and franchising --<br/>The global intellectual asset frontier --<br/>The future of innovation --<br/>Directory of licensing resources, exchanges, and agents. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, etc |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Intellectual capital. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Knowledge management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Corporate Governance. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Classification part |
HD 53 |
| Item part |
.S495 2012 |