Essential guide to marketing planning / (Record no. 22303)

MARC details
000 -LEADER
fixed length control field 01391cam a2200277 a 4500
001 - CONTROL NUMBER
control field 16130721
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190522160222.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100311s2010 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010009679
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273773634
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W656 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wood, Marian Burk.
245 10 - TITLE STATEMENT
Title Essential guide to marketing planning /
Statement of responsibility, etc Marian Burk Wood.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, Eng. :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2013
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 299 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
9 (RLIN) 47513
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HF 5415.13
Item part .W656 2013
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Total Renewals Date checked out Copy number
    Library of Congress Classification       Judith Thomas Library Judith Thomas Library General Stacks 22/05/2019 Library of the Year Awards 2018 15.00 AUA25061 HF 5415.13 .W656 2013 AUA25061 22/05/2019 15.00 22/05/2019 Books        
    Library of Congress Classification       Judith Thomas Library Judith Thomas Library General Stacks 22/05/2019 Library of the Year Awards 2018 15.00 AUA25062 HF 5415.13 .W656 2013 AUA25062 26/02/2024 15.00 22/05/2019 Books 4 1 06/02/2024 2