Principles and practice of marketing / (Record no. 23315)

MARC details
000 -LEADER
fixed length control field 00856nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220328102749.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220318b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526847232
040 ## - CATALOGING SOURCE
Transcribing agency JTL
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .J633 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Author
Personal name Jobber, David
245 ## - TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc David Jobber and Fiona Ellis-Chadwick
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c2020
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 831 pages :
Other physical details illustrations (some colour),
Dimensions 26cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies
Geographic subdivision Europe
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Stationery items.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Author
Personal name Ellis-Chadwick, Fiona
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HF 5415
Item part .J633 2020
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 18/03/2022 Bought by JTL 48.05 AUA25981 2 1 HF 5415 .J633 2020 AUA25981 26/02/2024 22/01/2024 48.05 18/03/2022 Books