The 22 immutable laws of branding : (Record no. 3926)

MARC details
000 -LEADER
fixed length control field 01216cam a2200301 a 4500
001 - CONTROL NUMBER
control field 4979849
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160309170444.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980519s1998 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98021892
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0887309372
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number R537 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
9 (RLIN) 14158
245 14 - TITLE STATEMENT
Title The 22 immutable laws of branding :
Remainder of title how to build a product or service into a world-class brand /
Statement of responsibility, etc Al Ries and Laura Ries.
246 3# - VARYING FORM OF TITLE
Title proper/short title Twenty-two immutable laws of branding
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc HarperBusiness,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 182 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 14159
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
9 (RLIN) 14160
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HD 69 .B7
Item part .R537 1999
Holdings
Price effective from Barcode Cost, replacement price Date last seen Damaged status Withdrawn status Current library Lost status Full call number Date acquired Collection code Serial Enumeration / chronology Not for loan Shelving location Source of classification or shelving scheme Koha item type Home library Source of acquisition Cost, normal purchase price
17/11/2011 AUA004574 10.00 17/11/2011     Judith Thomas Library   HD 69 .B7 .R537 1999 17/11/2011   4006     Library of Congress Classification Books Judith Thomas Library    
17/11/2011 AUA004574 8.99 17/11/2011     Judith Thomas Library   HD 69 .B7 R537 1999 17/11/2011   AUA004574   General Stacks Library of Congress Classification Books Judith Thomas Library AUA 8.99