Harvard business review

Contributor(s): Material type: Continuing resourceSeries: Marketing strategy that work : how to avoid the traps and execute brilliantly ; Vol. 93 no. 3Publication details: Boston [etc.] Graduate School of Business Administration, Harvard University. 2015.Description: 136p. ill. 28cmISSN:
  • 0017-8012
Other title:
  • HBR <Jan. 2008-> [Other title]
Uniform titles:
  • Harvard business review (Online)
Subject(s): Genre/Form: Additional physical formats: Harvard business review; Harvard business review; Harvard business reviewDDC classification:
  • 330.9/04
LOC classification:
  • HF5001 .H3
NLM classification:
  • W1
Online resources: Available additional physical forms:
  • Also available in print.
Contents:
Contents: Spotlights on where strategy stumbles: Culture: Why strategy execution unravels-and what to do about it; Strategy: Red ocean traps; Professional Services: When senior managers won't collaborate; The big idea: Reaching the rich world's poorest consumers; Managing organizations: leadership summits that work; Governance: Corporate governance 2.0; Sales: Making consumer sale; Idea Watch: Consumer Psychology: The Science of sensory marketing; Defending your research: Putting yourself in the customer's shoes doesn't work; How we did it; Experience: Managing yourself: Bridging psychological distance; Case study: Can one business unit have two revenue models?; Synthesis: Technology doesn't always beat labor; Life's work: Goldie Hawn.
Item type: Periodical
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Periodicals Periodicals Stacks HF5001 .H3 2015 (Browse shelf(Opens below)) HBR 17 Not for loan

Contents:
Spotlights on where strategy stumbles:
Culture: Why strategy execution unravels-and what to do about it;
Strategy: Red ocean traps;
Professional Services: When senior managers won't collaborate;
The big idea: Reaching the rich world's poorest consumers;
Managing organizations: leadership summits that work;
Governance: Corporate governance 2.0;
Sales: Making consumer sale;

Idea Watch:
Consumer Psychology: The Science of sensory marketing;
Defending your research: Putting yourself in the customer's shoes doesn't work;
How we did it;

Experience:
Managing yourself: Bridging psychological distance;
Case study: Can one business unit have two revenue models?;
Synthesis: Technology doesn't always beat labor;
Life's work: Goldie Hawn.

Access limited to subscribers.

Supplements accompany some numbers.

Annual index published <2004-> as an annual supplement with title: Reader's guide.

Also available in print.