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International business : the new realities / S. Tamer Cavusgil; Gary A Knight; John R Riesenberger.

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : Pearson, 2014.Edition: 3rd ed., Global edDescription: 619 p. : ill. ; 28 cmISBN:
  • 9780273787068
  • 0273787063
Subject(s): LOC classification:
  • HD62.4 .C38 2014
Contents:
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks Books HD 62.4 .C38 2014 (Browse shelf(Opens below)) AUA017493 Available AUA017493

Includes bibliographical references and index.

Foundation concepts --
The environment of international business --
Strategy and opportunity assessment --
Entering and operating in international markets --
Functional area excellence.