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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Material type: TextTextPublication details: Los Angeles : SAGE, 2014.Edition: 2nd editionDescription: xxii, 352 p. : 24 cmISBN:
  • 9781446257333 (pbk)
  • 9781446257326
Subject(s): LOC classification:
  • HD30.4 .W557 2014
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Summary: Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
Item type: Research Collection List(s) this item appears in: Research and statstics
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library Judith Thomas Library Research Section JTL Research Collection HD 30.4 .W557 2014 (Browse shelf(Opens below)) AUA017501 Available AUA017501

Previous edition: 2010.
Includes Internet access.

Includes bibliographical references and index.

An introduction to business research --
Developing a research topic --
Conducting a literature review --
Addressing ethical issues --
Establishing a research design --
Primary data collection --
Using secondary data --
Sampling --
Analyzing quantitative data --
Analyzing qualitative data --
Writing up and presenting your research.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.