Asking : a 59-minute guide to everything board members, volunteers, and staff must know to secure the gift / Jerold Panas.

The joy of asking! -- Thanks for being a friend -- You're never a loser until you quit trying -- You won't get milk from a cow by sending a letter -- Enthusiasm is contagious, start an epidemic -- Enlightened givers feel the rapture of being alive -- It's easier to get the gift than the visit -- Successful people do what others never get around to -- The secrets of success don't work unless you do -- No one ever listened himself out of a gift -- Donors give to the magic of an idea -- The archer strikes the target, partly by pulling, partly by letting go -- You'll never know if you don't ask -- Consistent hard work is the yeast that raises the dough -- A successful fundraiser shoots at a target no one else sees, and hits it -- Some aim at nothing and hit it with remarkable precision -- The line between success and failure: 'I didn't make my own gift first' -- Triumph is just 'umph' added to try -- An obstacle is what you see when you take your eyes off the objective -- Objections aren't bitter if you don't swallow them -- Great opportunity stands beside you, in the form of objections -- A desk is a dangerous place to raise money from -- It's amazing what you don't raise when you don't ask -- You don't have to be great to start, but you have to start to be great -- In all you do, act as if it's impossible to fail.