Harvard business review

Contributor(s): Material type: TextTextSeries: Social media and the new rules of branding ; Vol. 88 no. 12Publication details: Boston [etc.] Graduate School of Business Administration, Harvard University. 2010.Description: 144 p. : ill. : 28cmISSN:
  • 0017-8012
Other title:
  • HBR <Jan. 2008-> [Other title]
Uniform titles:
  • Harvard business review (Online)
Subject(s): Genre/Form: Additional physical formats: Harvard business review; Harvard business review; Harvard business reviewDDC classification:
  • 330.9/04
LOC classification:
  • HF5001 .H3
NLM classification:
  • W1
Online resources: Available additional physical forms:
  • Also available in print.
Contents:
Contents: Spotlight on Social media and the new rules of branding. Branding in the digital age: you're spending your money in all the places; Reputation warfare; Why you need a new-media "ringmaster"; The one thing you must get right when building a brand. THE BIG IDEA: The case for professional boards. Robert S. McNamara and the evolution of modern management; China vs the world: whose technology is it?; What's the hard return on employee wellness program?" How I did it: best buy's CEO on learning to love social media; The globe: let emerging market customers be your teachers. IDEA WATCH: Why you aren't buying Venezuelan chocolate; Defend your research: I can make your brain look like mine; Vision statement: Do you really know who your best salespeople are? EXPERIENCE: Managing yourself: What brain science tells us about how to excel. Crucible: Battling back from betrayal. Case Study: How should the C-Suite have a "green" seat?
Item type: Periodical
Holdings
Current library Collection Call number Status Date due Barcode
Judith Thomas Library Periodicals Periodicals Stacks HF5001 .H3 2010:12 (Browse shelf(Opens below)) Not for loan

Contents:

Spotlight on Social media and the new rules of branding.

Branding in the digital age: you're spending your money in all the places;
Reputation warfare;
Why you need a new-media "ringmaster";
The one thing you must get right when building a brand.

THE BIG IDEA:
The case for professional boards.

Robert S. McNamara and the evolution of modern management;
China vs the world: whose technology is it?;
What's the hard return on employee wellness program?"
How I did it: best buy's CEO on learning to love social media;
The globe: let emerging market customers be your teachers.

IDEA WATCH:
Why you aren't buying Venezuelan chocolate;
Defend your research: I can make your brain look like mine;
Vision statement: Do you really know who your best salespeople are?

EXPERIENCE:
Managing yourself: What brain science tells us about how to excel.
Crucible: Battling back from betrayal.
Case Study: How should the C-Suite have a "green" seat?

Access limited to subscribers.

Supplements accompany some numbers.

Annual index published <2004-> as an annual supplement with title: Reader's guide.

Also available in print.