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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New Delhi : Tata McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:
  • 0070387672
Subject(s): DDC classification:
  • 658.8/34 20
LOC classification:
  • HF5415.32 .L677 1993
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks BKS HF 5415.32 .L4677 1993 (Browse shelf(Opens below)) AUA004551 Available AUA004551

Includes bibliographical references (p. 733-782) and index.