E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
- 9780273752011 (pbk.)
- 0273752014 (pbk.)
- E-business and e-commerce management
- 658.8/72 22
- HF5548.32 .C472 2011

Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HF 5548.32 .C472 2011 (Browse shelf(Opens below)) | AUA012594 | 1 | Available | AUA012594 | ||
Judith Thomas Library General Stacks | BKS | HF 5548.32 .C472 2011 (Browse shelf(Opens below)) | AUA012595 | 2 | Available | AUA012595 | ||
Judith Thomas Library General Stacks | BKS | HF 5548.32 .C472 2011 (Browse shelf(Opens below)) | AUA012596 | 3 | Available | AUA012596 |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.