01846cam a2200373 a 4500 16774 16774 17298415 AUA.1 20200210112755.0 120515s2006 nyu b 001 0 eng d 2012392822 GBA616688 bnb 013386232 Uk 0465078079 (pbk.) 9780465078073 (pbk.) (OCoLC)ocm67839457 JRS JRS BAKER FBL YDXCP VRC BTCTA UKM NOW BDX DLC lccopycat HF5718 .S56 2006 808.543024658 22 Simmons, Annette. The story factor : secrets of influence from the art of storytelling / Annette Simmons. Secrets of influence from the art of storytelling Subtitle from cover: Inspiration, influence, and persuasion through the art of storytelling Rev. ed. New York : Basic Books, 2006. xx, 299 p. ; 21 cm. Includes bibliographical references (p. 287-290) and index. The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action. Business communication. Storytelling. 7 cbc copycat 3 ncip 20 y-gencatlg lcc DWBSLC HF 5718 .S56 2006 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2016-10-24 Donation, Dr. Delbert Baker 10.00 AUA20367 HF 5718 .S56 2006 AUA20367 2016-10-24 00:00:00 10.00 2016-10-24 DWBSLC